About Us


Since inception, Sanlok Marketing has been completely focused on building strategic partnerships with companies, leveraging unmatched industry experience and insights.

Sanlok Marketing Private Ltd. is floated by a team of two professionals to provide “On the Job” sales and distribution solutions to companies having a good range of products but unable to reach out in a cost effective way to the consumers.

It also studies and advises on product positioning and proposing / finalizing the correct channel partners for all categories. Expertise also extends to planning for the correct media mix of ATL (both traditional and digital) and BTL marketing to ensure consumer awareness at the right cost.

In the last three years Sanlok Marketing has been able to add a team of marketing associates to cater to ever expanding business in all categories.

The two promoter directors together bring with them a rich experience of more than 50 years in the fields of Household Glassware, Household plastics and thermoware, opalware& all types of crockery, small appliances, Home furnishings, Home automation and FMCG Food and Non-food categories.

The company prides itself in providing practical and implementable solutions at an effective cost.

USPs of SANLOK MARKETING

  • Team members of Sanlok have not only launched household and FMCG brands but have also refurbished and resurrected brands which were not doing well
  • Sanlok holds hands with their clients right from the inception stage to the launch and establishment of the brand
  • Sanlok also helps in recruitment of the full sales and marketing force on behalf of companies and sets up the complete MIS reporting system for them
  • Sanlok ensures that they are involved in delivering on both the top line and healthy bottom line as per the commitments made

Services


We work closely with our strategic partners to add value to their products and services.

What We Do

  • Facilitating mergers and acquisitions
  • Correct brand positioning in India as well as oversee the branding exercise
  • Launching of new products / new companies into unrepresented geographies
  • Budget based ATL and BTL planning
  • Ensuring corporate and promotions tie-ups in different verticals
  • Setting up project based sales and marketing team and building them into a cohesive unit with proper trainings
  • Setting up of international marketing for select brands

Practice Areas

Households

Home Appliances

Home Furnishing

Home Automation

Kitchenware

Tableware

Assignments

We have worked or continue to work with the following brands

PIGEON HOME APPLIANCES

STOVEKRAFT PVT. LTD. for Corporate Sales only

IVEO MELAMINE & GLASSWARE

BOHRA MARKETING for setting up their sales and distribution network in traditional channel as well as sourcing for their glassware.

TANGERINE HOME FURNISHING

INDIAN HOME VARIATIONS for setting up the sales and distribution network in traditional channel

CELLTONE

SMALL APPLIANCES for setting up the sales and distribution network in Large Format Stores

L’ETOILE

HOME AUTOMATION SYSTEM for setting up their full sales and distribution network in India in all channels

NOLTA KITCHEN UTENSILS

KOTTARAM TRADING for setting up the complete All India Sales & Distribution network.

LARAH OPALWARE

BOROSIL GLASSWORKS for initially setting up their All India Sales & Distribution network and then arranging for the acquisition of this brand by Borosil Glassworks Ltd.

BALTRA HOME APPLIANCES

For setting up the sales & distribution channel in Large Format Stores and in Traditional Channels in the South and parts of North.

SIGNORAWARE

For sourcing of their glassware from International markets to be sold under their brand name.

REVOLT RECREATIONAL OXYGEN

OXYMEAL WELLNESS LLP for setting up the all India sale and distribution network plus finalizing their marketing strategies.

AZURE PORCELAIN

For setting up their sales and distribution network in traditional channels and large format stores.

Our Team


Since inception, Sanlok Marketing has been completely focused on building strategic partnerships with companies, leveraging unmatched industry experience and insights.

Mr. Sandip Sinha

Director

Sandip Sinha, a Chemical Engineering Graduate from IIT-BHU with Post Graduation in International Marketing from IIFT with work experience of over 30 years for companies & brands like Shalimar Paints, Borosil Glassworks, Milton-Treo, Flex Middle East, Yogi Vita range of juices and ready to eat nature based products, Yera Glassware and Pigeon Appliances, to name a few.

In most of these companies the mandate was either to refurbish or re-position the brand and back it up with an effective distribution channel in India as well as abroad. In some cases, the brand has been set-up from scratch.

Mr. Lokesh Pandit

Director

Lokesh Pandit, a Commerce Graduate with Post Graduation in Business Management has worked over 20 years for companies and brands like Dabur Juices, Kodak, Borosil Glassworks and Pigeon Appliances.

He brings in hands on experience in setting up the distribution channel in Traditional outlets, Modern Retail outlets, Corporate Institutional sales, CSD and CPC as well as sourcing of products from the International and Indian Markets.

Associates


KD Shipping (I) Pvt Ltd

Import Clearance Solutions, Warehousing & Logistics Solutions

Jargon Ventures

Digital Marketing &
E-Commerce

Lantern Communications

Branding, Designing &
Media Planning

Our Clients


We work closely with our strategic partners to add value to their products and services.

Contact Us


609, Laxmi Plaza,
Link Road, Andheri (West),
Mumbai - 400 053

sandip@sanlokmarketing.com

lokesh@sanlokmarketing.com

+91 99307 32702

+91 93246 59439


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